task 4

After researching soft drinks and from the results of my survey I am now a lot more clear on what it is exactly I want to create. I am going to create an advert aimed at 14-18 year olds, I want to aim my fizzy drink at boys because I feel there is a larger audience for fizzy drinks than girls. I want to create a bright fun full of action advert I think this is fitting for the product and target audience. From my research I found that boys like energy drinks more than just regular fizzy drinks. I’ve decided I want my drink to be in a can, I think that boys prefer cans because they feel more grown up, than holding a bottle.

I want the design of my bottle to be striking and bright with bold lettering a imagery. The music I plan the use will be upbeat and energetic much like my advert itself. The editing with will be snappy and quick I want long shots too extreme close ups. The advert will be cut to the music.

A typical profile for my target audience would be a boy ages 14-18 who enjoys playing outside with mates, having a laugh and chilling out at the skate park or at the park in the sunshine. He likes watching extreme sports on TV like snowboarding and motocross racing. He likes upbeat music, rap, hip-hop. His style is carefree but old school trendy. He wears baggy jeans, vans and converse. His favourite colours are green purple and blue, or red white and blue. They would be fun to be around and have a lot of friends, love to socialise and plays computer games.

I want my advert to be really bright, but I’m still undecided with the colour scheme. I would either like a dark bright purple, green and blue. Or patriotic colours, red white and blue. As I progress further with my idea I will soon know what one will be most effective.

My idea for my advert is set in a skate park on a really sunny day, bright graffiti colours, and a group of friends hanging out practicing their new skills and tricks, all the friends can do the new trick, apart from one. His friends cheer him on but he still can’t get it, one of them then offers him this drink, he downs it all attempts again and gets it spot on. The friends cheer, come together and carry on enjoying their day all together.

I think this idea will work as its energetic, fun, bright and full of action, a real life situation young boys might find themselves in when they feel alone, they can’t do something, peer pressure, or times when you just need a hand. My energy drink will provide this help, it’s about giving you that extra boost and coming together.

My can will be a larger can than the average size, quite tall and wide. I would like the can to have a slight curve in the centre, to make it easier to hold and different to other energy drinks like relentless and red bull.

My slogan will be short catchy and memorable, ‘that extra push’ push being help and also relates to pushing on a skateboard. I’m not set on my slogan I want  to make it more catchy but the basic idea is there.