Task one - research

Research into existing fizzy drink adverts and campaigns

Task 1 – Secondary research- for this task I will research into existing adverts and campaigns of products in the same market sector.

Coca Cola Commercial I looked at- http://www.youtube.com/watch?v=bg_zxsxyKyM

Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the McCann Erickson creative agency

Strategy

The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009. Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, in television commercials, in outdoor advertising, and in in-store advertising

Music plays a central role in the campaign. The first Open-Happiness-based song was initially featured in a television commercial for the American market. The song was released as a single. It is a collaboration between Cee-Lo of Gnarls Barkley, Patrick Stump from Fall Out Boy, Brendon Urie from Panic! at the Disco, Travie McCoy And Janelle Monae with Polow Da Don and Butch Walker as producers. Directed by award-winning director Alan Ferguson, the music video for the song debuted on MTV in July 2009

The Coca-Cola Company has always believed in advertising, and that belief has taken it to the top of the mountain. Fantastic, colourful, wholesome, and memory provoking are just a few of the words and phrases that can be used to describe Coca-Cola advertising. Here is a collection of 50 Coca Cola ads from the 1889 till present days